Choosing the best eCommerce Platform in 2021

The foundations to build your shop on!

eCommerce (online retail) spending is expected to have hit $4 trillion in 2020.


and in just 2 years time, there will be 300 million online shoppers in the US alone.

The size of this market is mind-boggling.

And it just keeps growing.

So if you're looking to get into selling your products - whether they're digital, physical, or subscription-based - there has never been a better time to start.

We're going to take a deep dive into the state of eCommerce in 2021 and learn lots of handy tips along the way!

The elephant in the room

It wouldn't be a post about eCommerce without mentioning the big dog: Amazon. They make up ~47% of the US market.

There are many ways to take advantage of Amazon's near-monopoly on online shopping: Fulfilled by Amazon (FBA), Kindle Direct Publishing (KDP), and Amazon's Affiliate Program.

We won't discuss these in this guide, but rest assured that we're not glossing over the fact that Amazon exists. They are there, they're not going anywhere, but there is enough room at the table for sellers of all sizes to eat.

Without further ado, let's get into the meaty bit 👇

Choosing the best eCommerce Platform for you.

eCommerce platforms are web or software applications that allow you to manage the day to day running of your online shop.

Think of it like this: a bricks-and-mortar shop has a warehouse and a shop floor to separate the customer-facing with the business-facing. Your online store has an eCommerce platform for the business-facing areas, whereas your website will be the digital shop floor.

Your platform will handle:

  • Product Management
  • CRM (Customer Relationship Management)
  • Inventory Management (Stock-keeping)
  • Web Design
  • Shipping and Fulfilment
  • Reporting and Analytics

Essentially your eCommerce platform is a workhorse. It should become a one-stop shop (pardon the pun) for anything you need to do to run your online business.

A note on custom-built platforms

In the early days of the internet it was customary to have proprietary platforms built in order to handle selling things online. This was adopted out of necessity, not by choice. The options that exist today did not exist back then.

There is no such thing as the outright "best" eCommerce platform. There is such thing as the right eCommerce platform.

Let's get into your options:

1. Shopify

Shopify is trusted by over one million businesses globally. It's the most well known eCommerce platform, and for good reason.

Immediately out of the box you'll get a professional looking storefront that works across all devices, over 70 professional themes to choose from, a content management system to